Loewe Verlag exhibition stand, Frankfurt Book Fair (2017)

Modern and practical, playful and friendly, the new booth belonging to the children’s and young readers’ book publisher Loewe Verlag was designed by Erlebniskontor. At the stand, which was reduced to 120 square metres in size, small theme worlds related to selected books and characters are brought to the fore. Children book protagonist Tafiti welcomes the visitor to the entrance which is designed to resemble a cave. Coloured modules provide imaginative environments for selected books, and in “The Magic Tree House”, visitors can dream themselves away into another world whilst sitting on the small benches under the “trees”. A spacious stair landing provides space for visitors to browse and read in peace.